Key events and attribution on GA4
Or get it on:
Sponsors
Show notes
Dana DiTomaso joins Search With Candour to discuss:
- What are Key Events?
- So, what are Conversions in GA4 then?
- Why did Google make this change?
- How can one Key Event be attributed in three different ways?
- User Acquisition vs Traffic Acquisition - what’s the difference?
- Is there a best way for SEOs to get an accurate picture of organic traffic in GA4?
- What should people actually use for reporting?
- How can SEOs ensure our hard-earned traffic gets attributed to the right channel?
- What else should SEOs be measuring?
Follow Dana:
- LinkedIn: https://www.linkedin.com/in/dditomaso/
- Website: https://kpplaybook.com
- New GA4 course: https://kpplaybook.com/google-analytics-4-course/
- Attribution: conversions vs key events in GA4: https://kpplaybook.com/resources/complete-guide-to-key-events-conversions-in-ga4-new-march-2024/
- KP Playbook on Youtube: https://www.youtube.com/@kp_playbook